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Discount-hungry shoppers say ‘local’ still matters

 
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Rob R



Joined: 28 Oct 2004
Posts: 31902
Location: York
PostPosted: Thu Sep 01, 11 1:05 pm    Post subject: Discount-hungry shoppers say ‘local’ still matters  Reply with quote    

Mick Whitworth wrote:


With consumer confidence and earnings growth at a low ebb, mainstream grocery shoppers are turning into serious bargain hunters, according to new figures from IGD ShopperTrack. But shoppers also claim that buying local is a priority.

The data, based on research carried out in July, shows nearly a third of consumers planning to make more use of discount stores over the next 12 months.

Nine out of 10 anticipate further food price inflation in the coming year. As a result, 29% say they will shop more with discounters like Aldi and Lidl, while 16% will buy more at frozen food shops.

Despite the focus on price, however, a hefty 41% also say they aim to buy more locally-produced foods, with 10% planning to shop more in farm shops and farmers’ markets.

“Although shoppers are looking for value, they are still interested in maintaining their values and are prepared to pay for this,” said Joanne Denney-Finch, chief executive of IGD, which provides research and business support to major retailers and manufacturers.

“Nearly half of shoppers (49%) say supporting local or British products is important to them when choosing what groceries to buy. But shoppers in some parts of Britain are more focused on price: those in Scotland are the most likely of any region to focus on saving on money in the year ahead.”

www.igd.com


Linky

sean
Downsizer Moderator


Joined: 28 Oct 2004
Posts: 41968
Location: North Devon
PostPosted: Thu Sep 01, 11 2:18 pm    Post subject: Re: Discount-hungry shoppers say ‘local’ still matters Reply with quote    

Rob R wrote:
Mick Whitworth wrote:




“Nearly half of shoppers (49%) say supporting local or British products is important to them when choosing what groceries to buy.

www.igd.com


Linky


People always say stuff like that in surveys. They don't mean it or act on it.

Lorrainelovesplants



Joined: 13 Oct 2006
Posts: 6513
Location: Dordogne
PostPosted: Thu Sep 01, 11 2:37 pm    Post subject: Reply with quote    

In the local paper yesterday, sainsbury's have been given permission to have a supermarket in wadebridge. (We already have a Tesco, a COOP and a LIDL)

Rob R



Joined: 28 Oct 2004
Posts: 31902
Location: York
PostPosted: Thu Sep 01, 11 3:26 pm    Post subject: Re: Discount-hungry shoppers say ‘local’ still matters Reply with quote    

sean wrote:
Rob R wrote:
Mick Whitworth wrote:




“Nearly half of shoppers (49%) say supporting local or British products is important to them when choosing what groceries to buy.

www.igd.com


Linky


People always say stuff like that in surveys. They don't mean it or act on it.


You sound almost as cynical as Mick did about it on Twitter

Rob R



Joined: 28 Oct 2004
Posts: 31902
Location: York
PostPosted: Thu Sep 01, 11 3:30 pm    Post subject: Reply with quote    

I wish they'd surveyed me - I'm going to start shopping in Lidl because they stock Mackies honeycomb ice cream, whereas Waitrose & the coop only have it in plain!

marigold



Joined: 02 Sep 2005
Posts: 12458
Location: West Sussex
PostPosted: Thu Sep 01, 11 4:16 pm    Post subject: Reply with quote    

Some people think "local" means going to the medium sized Tesco down the road instead of the mega-huge one 30 miles away . Same mentality thinks that "cooking from scratch" means opening a jar and cooking some pasta instead of microwaving a ready meal .

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