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Help naming a local campaign
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nettie



Joined: 02 Dec 2004
Posts: 5886
Location: Suffolk
PostPosted: Wed Aug 03, 05 3:46 pm    Post subject: Help naming a local campaign  Reply with quote    

Hiya, does anyone have any ideas for a snappy title for a month long promotional campaign within a local newspaper? It will be promoting the buying of local ethically produced food from farmer's markets, farm shops and direct from the producers, and we will be challenging our readers to buy food from these places instead of their supermarket, and write in with their experiences. Obviously we don't want anything confrontational with the supermarkets, as they do advertise with us, however we're keen to promote our local producers. Hopefully the editorial will back up the findings from things that have been happening on TV lately such as the Supermarket Secrets programme and Jamie's School Dinners.

I won't pretend there isn't a commercial aspect to this, as we will be selling advertising space to the producers that want to take part, however from my personal point of view if we can encourage people to buy locally and increase the trade to these outlets then it can only be for the good.

Please can you help? We thought of "shop local" but realised that it could be construed as not food related. All ideas gratefully received!

monkey1973



Joined: 17 Jan 2005
Posts: 683
Location: Bonnie scotland
PostPosted: Wed Aug 03, 05 3:53 pm    Post subject: Reply with quote    

Ethical Matters??

JB



Joined: 08 Jun 2005
Posts: 7748
Location: 91 N
PostPosted: Wed Aug 03, 05 3:59 pm    Post subject: Reply with quote    

Ethics Markets?

Ethpecially for readerth with a lithp

jema
Downsizer Moderator


Joined: 28 Oct 2004
Posts: 26648
Location: escaped from Swindon
PostPosted: Wed Aug 03, 05 4:00 pm    Post subject: Reply with quote    

Food Smiles not miles

Mad Dad



Joined: 12 May 2005
Posts: 407
Location: Nowhere near where I want to be
PostPosted: Wed Aug 03, 05 4:27 pm    Post subject: Reply with quote    

A Few Miles From Field to Fork...

Local Food from Local People...

dougal



Joined: 15 Jan 2005
Posts: 7184
Location: South Kent
PostPosted: Wed Aug 03, 05 4:30 pm    Post subject: Reply with quote    

Eat for Real

nettie



Joined: 02 Dec 2004
Posts: 5886
Location: Suffolk
PostPosted: Wed Aug 03, 05 4:38 pm    Post subject: Reply with quote    

Ooh these are great, please keep 'em coming, thank you!

dougal



Joined: 15 Jan 2005
Posts: 7184
Location: South Kent
PostPosted: Wed Aug 03, 05 4:57 pm    Post subject: Reply with quote    

Stressing origin:

Food from Here
Eat your own
Local knowledge
Down our way





Stressing animal welfare/product quality:

Happy Food
Good Food - with a halo over the 'good' ?
Food to Trust
Produce with Pride

Bugs



Joined: 28 Oct 2004
Posts: 10744

PostPosted: Wed Aug 03, 05 5:14 pm    Post subject: Reply with quote    

Edible Essex...Eating Essex...Eat Essex...

or...

and I'm proud of this one...

Localicious... Would someone shut the door behind me...

nettie



Joined: 02 Dec 2004
Posts: 5886
Location: Suffolk
PostPosted: Wed Aug 03, 05 5:43 pm    Post subject: Reply with quote    

You lot are great. I'd thought of "Eat Anglia" and we're hoping to get some kind of sponsorship from Tastes of Anglia, but I like your title suggestions better.

If this campaign is a success then there's a good chance it will be repeated in our other local newspapers up and down the UK.

Bugs



Joined: 28 Oct 2004
Posts: 10744

PostPosted: Wed Aug 03, 05 8:18 pm    Post subject: Reply with quote    

You're so tactful Nettie! I wonder if you could make something of the similarity between Essex and ethics...but I think what you want it more of a "local food is scrumptious and not expensive...oh and it makes you a nice person on the side".

There is a group of some kind called Eat the View, which obviously you can't nab, but it's another idea

Local and luscious or local and lovely (talking about the food not you )

Behemoth



Joined: 01 Dec 2004
Posts: 19023
Location: Leeds
PostPosted: Thu Aug 04, 05 8:56 am    Post subject: Reply with quote    

"Let us go forward together by supporting local food producers and readdress the balance of food production and supply in our local communities in the next seven days"

Damn that Soviet modernism, must bing myself upto date.

Eat Local
Food on your doorstep (sounds like a takeaway service)
Local grown- Local Sold
Essex Harvest

dougal



Joined: 15 Jan 2005
Posts: 7184
Location: South Kent
PostPosted: Thu Aug 04, 05 10:17 am    Post subject: Reply with quote    

I'm drawn towards stressing Pride as motivation - not only that the producers are both proud of their results and their methods, but that the punters should be proud of themselves for "having a go" and for supporting local people in their enterprises.
IMHO, any geographical boundary (Harlow, Essex, Anglia) is going to either exclude someone, or lead to a perception that 'that's hardly local'.
So I'd suggest

Eat Local, Eat Proud
or
Pride from our Countryside


'Our' brings involvement and flatters with ownership, etc
And "countryside" gives us bucolic rural idylls, nostalgia, nice views, ...
I think "our countryside" pushes lots of positive buttons, even down to an implication of outdoor rearing of animals
(but "Pride in our countryside" sounds too much like a landscape management campaign!)

Behemoth



Joined: 01 Dec 2004
Posts: 19023
Location: Leeds
PostPosted: Thu Aug 04, 05 10:42 am    Post subject: Reply with quote    

Local Food for Local People - has a touch of the Royston Vasey about it.

I agree with Dougal's comments.

From Our Fields to Our Plates

ButteryHOLsomeness



Joined: 03 Apr 2005
Posts: 770

PostPosted: Thu Aug 04, 05 10:48 am    Post subject: Reply with quote    

how about

Swallow your Pride,
locally grown food you can eat in good conscience


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